If you can get your audience to care and connect to your content, you can certainly create a positive impact on the learner. This impact will be in the form of greater engagement and comprehension. And that is what we expect out of an eLearning course. But how do you create such connection? Well, storytelling is one such way of establishing the connection.  

Why Storytelling works?

Stories influence humans both intellectually and emotionally. Storytelling is known to trigger different parts of the brain by releasing several chemicals like cortisol and dopamine. They help in arousing pleasure and awareness which is essential in achieving our learning objectives. The crux of the matter is “Storytelling creates emotional engagement”.

How Does Storytelling Create Emotional Engagement?

In eLearning we can leverage storytelling to create effective learning. Here are 3 reasons why storytelling can create emotional engagement.

Connection

We, humans, are social creatures and we are attracted to stories. Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” And the best way to make people feel is by telling a compelling story. The same is also true when it comes to imparting learning.

Curiosity

Creating an engaging story throughout our eLearning course keeps learners hooked. The learner engages with it and tries to figure out what’s happening which igniting active learning. This results in better comprehension and retention.

Persuasion

Supporting ideas with statistical data alone cannot bring about the expected behavioral change in the learner.  Whereas, compelling stories can be a powerful tool to bring that change in the learner by keeping them interested and invested. Effective storytelling can serve to persuade the learners to bring in the desired behavioral change.

Conclusion

At SKILD, we have an expert L&D team with years of experience in creating effective eLearning content using the storytelling technique.