Interactive Video (IV): an eLearning Innovation

Every Instructional Designer’s goal is to design an impactful eLearning experience for the learner. Do you want to transform bored, passive learners into excited, active, engaged ones? If your answer is yes, then try the concept of interactive videos. This article explains why interactive video is the best choice of eLearning solution for any company.

What is an Interactive Video?

A digital video that supports user interaction is called Interactive Video (IV).  When a user plays an interactive video, the user is the protagonist of the story and can make decisions; these decisions, in turn, determine what scene will be played next. This feature enables the learner to interact with the video’s content, for instance, click, drag, hover, scroll and other digital actions. Everything revolves around the learner’s response, thereby establishing itself as a highly engaging learning platform.

Why an Interactive Video?

The content is the same in all eLearning methods, but the way of converting traditional content into an interesting learner experience is what makes Interactive Video unique. The video sequence flows only if the response is provided by the user. In case of no response or incorrect response, the video will not proceed. Hence, user participation is a must. This helps in capturing the learner’s attention. User participation can be tracked in real-time with the help of LMS.

How to Make an Interactive Video?

Video tends to be a passive experience. It is great for entertainment but not so great for learning. Since here the goal is to engage the learner, hence adding an interactive layer to all the videos becomes requisite. So make your videos interactive in the below manner.

1. Select your video. Create a scenario based approach

2. Add menu, questions, buttons, or any other interactive features.

3. Create quizzes or branched scenarios with questions, hotspots, to name a few. It is a great way to motivate your learners or to collect interesting viewer data.

4. Add buttons to link your website.

Rewards and Recognition

A summary feedback at the end of the video furnishes the score of the learner while viewing an IV. A risk meter, on the other hand, displays responses to each interaction of the learning journey. This risk meter gets automatically updated and, as per the learner’s response, badges and points are rewarded. This helps in evaluating a learner’s comprehension ability of the topic.

Final Notes

Interactive video is one of the simplest and the most dynamic tool in learning and development. It has already begun to be integrated successfully into many businesses. Organizations should consider adopting interactive videos as a preferred option for eLearning solutions in regards to minimum resources, high productivity, and good ROI.

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